Join us for an enlightening conversation with Bob, the Retail Doc as a guest on WHAM Rochester, as he shares essential advice for small business owners competing with big box retailers. Discover how embracing events like Small Business Saturday and leveraging social media can help increase your customer base.

Learn creative strategies to draw in customers during the holiday season and beyond, focusing on customer engagement and satisfaction. Bob emphasizes the importance of a welcoming atmosphere and personal connection to ensure customers keep coming back, not just during the holidays, but throughout the year.

Explore the unique advantages of shopping locally and how small businesses can capitalize on their inherent strengths. Don't miss Bob's insights on turning casual shoppers into loyal patrons and why supporting local stores is a sustainable, smart choice.