Breaking Through in Cybersecurity Marketing

How to Have a Successful Webinar with Brian Whipple


Listen Later

In this episode, Brian Whipple, a longtime member of the Cybersecurity Marketing Society, joins Maria and Gianna to share his impressive knowledge on how to create successful, record-breaking webinars in the cybersecurity industry.

 

Brian Whipple is a Marketing Manager at Conetrix and Tandem. He highlights how important it is to treat webinars as a valuable product that provides value to the audience - not as simply something you “do” because you have to do it as part of the marketing mix.

 

Brian talks about the key factors that contribute to the success of their webinars, including:

 

  • Carefully selecting topics 
  • Having knowledgeable and engaging speakers 
  • Practice, practice, practice! (Yes, even for webinars)
  • And to constantly refine the content
  •  

    According to Whipple, it's important to focus on positive signals and feedback rather than hard KPIs, while also looking at how making small tweaks to webinar formats can help improve lead generation from these activities. Brian and his team’s approach to webinars has led to significant growth in attendance and positive feedback from their audience.

    The episode closes with the ladies going head to head on their favorite game of guessing what the guest might be if they didn't choose their current career path. Someone’s guilty conscience leads them to confess to cheating in the game. Brian also promises to write down what the hosts might say when they first meet him at the CyberMarketingCon2023 in Austin. Also to find Brian online, DO NOT google him as there’s another Brian who is more “Successful and slightly better looking,” Check out our guest Brian Whipple in our links below! 

     

    Links:

    Follow Brian Whipple on LinkedIn.Follow Gianna on LinkedIn.

    Catch up with Maria on LinkedIn.

    Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

     

    ...more
    View all episodesView all episodes
    Download on the App Store

    Breaking Through in Cybersecurity MarketingBy Cybersecurity Marketing Society | N2K Networks

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    21 ratings


    More shows like Breaking Through in Cybersecurity Marketing

    View all
    Security Now (Audio) by TWiT

    Security Now (Audio)

    1,979 Listeners

    MacBreak Weekly (Audio) by TWiT

    MacBreak Weekly (Audio)

    2,013 Listeners

    Marketplace by Marketplace

    Marketplace

    8,659 Listeners

    Planet Money by NPR

    Planet Money

    30,839 Listeners

    TED Radio Hour by NPR

    TED Radio Hour

    22,072 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,483 Listeners

    CyberWire Daily by N2K Networks

    CyberWire Daily

    1,009 Listeners

    Pivot by New York Magazine

    Pivot

    9,202 Listeners

    Pod Save America by Crooked Media

    Pod Save America

    86,708 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,221 Listeners

    Darknet Diaries by Jack Rhysider

    Darknet Diaries

    7,879 Listeners

    Crime Junkie by audiochuck

    Crime Junkie

    366,047 Listeners

    CISO Series Podcast by David Spark, Mike Johnson, and Andy Ellis

    CISO Series Podcast

    189 Listeners

    Hacking Humans by N2K Networks

    Hacking Humans

    314 Listeners

    Morning Brew Daily by Morning Brew

    Morning Brew Daily

    2,969 Listeners