Andy McNeill talks with Adam Stoker, the President and CEO of Relic, an advertising agency that specializes in the tourism industry, about rural destinations and why companies should consider going to these places rather than conventional destinations. Adam tells Andy that one of the unique things about rural destinations is the ability to offer a more unique experience than major destinations, making meeting and event travel a more memorable experience for the team. He mentions that rural destinations have Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs) that work together to promote these locations to bring in events and continue to generate visitation.

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