Summary:

Today on the show, I welcome an amazing copywriter, Eman Ismail. Together we talk about how to create "superfans," how copywriting, when done correctly, can elevate your business, and how can you “make money” using email. 

Eman starts off by discussing her background and her business and continues to develop things people overlook when writing an email to their customers. We discuss “welcome sequences,” and Eman talks more about their importance and how this is her specialisation. Eman continues to explain her “email tear-downs” and shares and example of a recent tear-down of a famous cosmetics company, and how smaller brands can learn from this process.

We continue to talk about social media copy and importance of headlines, where Eman emphasises how crucial it is to attract the attention of your customer with captivating opening statements . 

Heard on today's episode:

• “Often people just get into selling, just go straight to sell, sell, sell. What if you introduced yourself and told your audience about you?” (5:36)
• “I am literary wasting my time and energy travelling, when I could be working.” (12:07)
• “Really get to know your audience and understand what they need and want from you.” (30:54)

Links:

Eman's website: inkhouse.org.uk 

Eman's Instagram: instagram.com/inkhousewriting 

Eman's 'Be Your Own Copywriter' course: inkhouse.org.uk/byoc/ 

My website: adrianegalea.com 

My Facebook group: facebook.com/groups/impactfuldigitalentrepreneurs 

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