There's something to be said for the way things have always been done. 

Sometimes they're worth keeping and others require a much more objective examination. 

It's not every day you allow yourself broad awareness to see the foundation of the agency through a different lens. 

Often times the only way to get there is to take a hard step back and simply ask what's possible. 

Meg McKeen, Founder of Adjunct Advisors, talks about the dynamics she's witnessed across the industry and which ones need to be on the top of the list.