"Predictable Revenue" is the white whale for many business owners. And usually, the focus falls on tweaking ad campaigns and marketing funnels. In this week's DMC Marketing Nugget, guest Lauren Tancredi from Medicava shows you that your focus may be all WRONG - and reveals what has been working for her clients in the medical industry. In the video, Lauren explains how to map out your Customer's Journey to achieve predictable outcomes in customer satisfaction, referral generation, AND revenue!