An idea that is based on truthful insight will naturally resonate and be loved,

and storytelling is the key to bringing this to light.

 

Donn shares an anecdote of designing a farming implement,

and how the project team crafted a story to bring forward a missing but crucial insight that would alter the entire design.

 

#STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable  #consultancy #insight #truth