The modern channel has evolved into a complex machine – with more choices and solutions for customers than ever before. So, how can advisors and consultants help customers navigate all of these options to find the best solutions? 

To explore this, we invited Chris Gamble, CEO and Founder of Caliber Solutions, to The Channel Champions Podcast. Chris has a refreshing take on the role of consultants in the channel today and lives by the philosophy of helping customers, not just selling to them. 

Key Moments: 

• What the channel was like 20 years ago 
• How the channel has evolved 
• How Chris helps customers make decisions 
• Opportunities in the channel today 
• The importance of transparency 
• How the channel could change 
• Opportunity gaps in the channel 
• Why Chris follows a help, not sell model 

Key Links: 

• Connect with Chris on LinkedIn: https://www.linkedin.com/in/calibersolutions/ 
• Caliber Solutions: https://www.caliber.solutions/