Startup Insider: London Edition

How to Herd Investors Into a Close


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Most founders ask investors for money too soon and kill the deal. My friend Chris Howard shared his "Snail Strategy" with me, a method he used to raise over $100M by spiraling from advice to commitment. Here is the exact 6-step process to close your round without appearing desperate.

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Startup Insider: London EditionBy Vasily Alekseenko