Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace.

Insisting that your team is better than any other, giving you a sustainable competitive advantage for the long term, will likely come across as naiveté or arrogance.

Investors know that no startup has a lock on the best people and processes, and investors don’t deal with unrealistic founders.

I like patents, trademarks, and trade secrets, so this answer is a better sustainable competitive advantage than the other five answers.

Investors know that winning in today’s highly competitive environment is more of a mindset than a product feature. | To read full story, visit https://startuparound.com/read/1576762218.3247426/How-to-Highlight-a-Sustainable-Competitive-Advantage?ref=audio_experience