SHOW NOTES
Episode Summary: This episode explores the critical process of hiring a clubhouse architect, drawing insights from industry leaders featured in Golf Inc. Magazine's Design Issue. We examine how to develop a clear vision, find experienced firms, navigate financial realities, and manage the complex process of bringing a clubhouse project to successful completion.
Key Experts Featured:
- Peter Cafaro, Senior Vice President, JBD JGA Design & Architecture
- Howard Kuo, Kuo Diedrich Chi Architects
- Randy Meyers, Director of Golf, Foothills Golf Course
- Geoff Collins, Director of Development, The Club at Ravenna
Critical Success Factors:
- Vision First: Develop clear member-driven vision before selecting architect
- Industry Experience: Choose firms with deep club-specific expertise
- Realistic Budgeting: Include contingencies (10-15%), escalation (3-4%/year), and soft costs (20-25%)
- Clear Process: Define roles, decision-making, and communication strategies
- Future-Focused Design: Plan for evolving member expectations and uses
Budget Considerations:
- Owner's Contingency: 10-15% for renovations
- Construction Contingency: 5-10% for scope creep
- Annual Escalation: 3-4%
- Soft Costs: 20-25% of construction
- Phased Work Premium: 20-30% for staying open
Key Selection Criteria:
- Portfolio of similar club projects
- Understanding of operational requirements
- Strong reference checks from comparable projects
- Compatible communication style
- Comprehensive team beyond lead architect
- Construction phase involvement
Red Flags to Avoid:
- Firms without club-specific experience
- Unrealistic promises on budget or schedule
- Inflexibility on contract terms
- Poor communication during selection process
- Focus on aesthetics over functionality
Innovation Trends:
- Indoor-outdoor flexibility (NanaWall systems)
- Multipurpose spaces for diverse uses
- Technology infrastructure planning
- Wellness amenities integration
- Year-round usability features
- Sustainability as standard expectation
Project Examples:
- Foothills Golf Course: $6.8M estimate became $18M (transparent communication maintained support)
- The Club at Ravenna: $41M project succeeded through clear vision and organized process
- The Landings: $26M four-campus plan
- Yanqi Lake Golf Club: International project with unique cultural requirements
Communication Best Practices:
- Start member engagement 12-18 months before construction
- Multiple channels for different audiences
- Regular, predictable updates
- Transparency about challenges and changes
- Architect involvement in member communications
Key Quotes:
- "The ultimate member experience will be affected by whether or not the end product reflects what they wanted from their club" - Peter Cafaro
- "Every club is unique, so every clubhouse should be too" - Howard Kuo
- "Clubs seem to never have the money to do it right but always seem to have the money to do it twice" - Peter Cafaro
- "Have a clear vision, stay organized and keep everyone informed" - Geoff Collins
Action Items for Clubs:
- Conduct thorough member needs assessment
- Develop comprehensive master plan
- Visit completed projects by candidate firms
- Check references with specific questions
- Plan for realistic budget with contingencies
- Establish clear decision-making process
- Create multi-channel communication strategy
Connect With Us:
- Website: golfclubhousedesign.com
- LinkedIn: linkedin.com/in/egcd/
- Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR