Experience in Golf Clubhouse Design

How to Hire a Clubhouse Architect - The Make-or-Break Decision


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Episode Summary: This episode explores the critical process of hiring a clubhouse architect, drawing insights from industry leaders featured in Golf Inc. Magazine's Design Issue. We examine how to develop a clear vision, find experienced firms, navigate financial realities, and manage the complex process of bringing a clubhouse project to successful completion.

Key Experts Featured:

  • Peter Cafaro, Senior Vice President, JBD JGA Design & Architecture
  • Howard Kuo, Kuo Diedrich Chi Architects
  • Randy Meyers, Director of Golf, Foothills Golf Course
  • Geoff Collins, Director of Development, The Club at Ravenna

Critical Success Factors:

  1. Vision First: Develop clear member-driven vision before selecting architect
  2. Industry Experience: Choose firms with deep club-specific expertise
  3. Realistic Budgeting: Include contingencies (10-15%), escalation (3-4%/year), and soft costs (20-25%)
  4. Clear Process: Define roles, decision-making, and communication strategies
  5. Future-Focused Design: Plan for evolving member expectations and uses

Budget Considerations:

  • Owner's Contingency: 10-15% for renovations
  • Construction Contingency: 5-10% for scope creep
  • Annual Escalation: 3-4%
  • Soft Costs: 20-25% of construction
  • Phased Work Premium: 20-30% for staying open

Key Selection Criteria:

  • Portfolio of similar club projects
  • Understanding of operational requirements
  • Strong reference checks from comparable projects
  • Compatible communication style
  • Comprehensive team beyond lead architect
  • Construction phase involvement

Red Flags to Avoid:

  • Firms without club-specific experience
  • Unrealistic promises on budget or schedule
  • Inflexibility on contract terms
  • Poor communication during selection process
  • Focus on aesthetics over functionality

Innovation Trends:

  • Indoor-outdoor flexibility (NanaWall systems)
  • Multipurpose spaces for diverse uses
  • Technology infrastructure planning
  • Wellness amenities integration
  • Year-round usability features
  • Sustainability as standard expectation

Project Examples:

  • Foothills Golf Course: $6.8M estimate became $18M (transparent communication maintained support)
  • The Club at Ravenna: $41M project succeeded through clear vision and organized process
  • The Landings: $26M four-campus plan
  • Yanqi Lake Golf Club: International project with unique cultural requirements

Communication Best Practices:

  • Start member engagement 12-18 months before construction
  • Multiple channels for different audiences
  • Regular, predictable updates
  • Transparency about challenges and changes
  • Architect involvement in member communications

Key Quotes:

  • "The ultimate member experience will be affected by whether or not the end product reflects what they wanted from their club" - Peter Cafaro
  • "Every club is unique, so every clubhouse should be too" - Howard Kuo
  • "Clubs seem to never have the money to do it right but always seem to have the money to do it twice" - Peter Cafaro
  • "Have a clear vision, stay organized and keep everyone informed" - Geoff Collins

Action Items for Clubs:

  1. Conduct thorough member needs assessment
  2. Develop comprehensive master plan
  3. Visit completed projects by candidate firms
  4. Check references with specific questions
  5. Plan for realistic budget with contingencies
  6. Establish clear decision-making process
  7. Create multi-channel communication strategy

Connect With Us:

  • Website: golfclubhousedesign.com
  • LinkedIn: linkedin.com/in/egcd/
  • Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR
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Experience in Golf Clubhouse DesignBy EGCD