Budget / Expectation
$60 k a year in a person vs $60 with an agency
Expectation of that resource/budget
Strategy
Content (Video, Photography, Copy & Design)
Placement (Ads, Website, Social)
Reporting (online metrics + leads/sales)
Experience & Time
Experienced in particular areas of marketing
Develop your own strategy or Hiring High level Marketer
If you have strategy - must train team
Depth of creativity, knowledge & experience (you get a whole team not just 1 person)
Scalability (On off switch) and scale incrementally.
Agency will have skills for each area VS employee will need to be an all rounder (usually less efficient)
100% Outsource Vs Working Alongside
Knowing your business & industry inside out
Concerns
Web Copy
Targeting
Imagery etc
Outsourcing 100%
Pro - Don't have to think about it (agency should take ownership)
Con - out of sync
Working alongside
Pro - Marketing will be in sync,up to date & agile (Regular Catch ups)
Con - you still need a resource in your team (they may need additional resources too)
How to choose an Agency
Define key marketing activities.
Who currently handles this? How?
What areas could be streamlined or improved?
Meet with Agencies
Understand their approach and strategy
Usually those that put in the most at the start are the best
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