How to Hire a Virtual Assistant for Internet Marketing

Barbara Turley (https://www.linkedin.com/in/barbara-turley-b6a981a) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). She is the CEO of The Virtual Hub (https://www.thevirtualhub.com)—a team of experts specialized in digital marketing focused on virtual assistants based in the Philippines—Barbara shares with us her best tips and tricks on how to stay consistent with the media you produce, as well as what VAs (or “virtual assistants”) can help you with when you’re trying to balancing a bunch of things on your plate at once. Let’s get started!

IN THIS EPISODE YOU WILL LEARN:

* All about what Barbara and The Virtual Hub do. According to Barbara, they help business owners to tackle all of the massive to-do lists that are involved in getting traffic and leads online, or in running and scaling your business. They supply well trained and well managed virtual assistants—or VAs—from their location in the Philippines, and Barbara says that having someone offshore being able to help your business does wonders for success in the long run.

* Barbara tells us when you should pick up a strategist or a consultant to help out with your marketing strategy. A lot of business owners get confused about where that line is, and when you should bring someone else into the picture. VAs will just deal with virtual assistance, not the strategy. If you’re a business owner, you need to have a digital strategist, or you need to become your own. These are necessities if you want to be successful with a VA in the digital marketing space.

* Barbara then tells us what this strategist will do for your team, identifying that there’s a lot to think about when you’re trying to get more traffic and leads. Your strategist is going to map out what that plan looks like for you, and talk to you about your end goals and what you need in order to make things run smoothly and successfully. Once the strategist has given you a (sometimes lengthy) task list to complete, a VA will then come in to implement the task list in order to keep things moving so you can get the results you want from the strategy!

* Barbara tells us what to expect when engaging with The Virtual Hub, stating that the first step is helping clients map out what they need, and getting them set up before a VA is introduced into the mix so that they’re ready. Additionally, Barbara also states that—regardless of the amount of experience they claim to have—she puts her virtual assistants through their own digital marketing training program to make sure they’re up to date in everything that’s relevant. That way, when you’re engaging with a VA, you’re getting more than just the one assistant—you’re getting an assistant with an entire ecosystem behind them.

* Barbara tells us about the strategy they run for traffic, stating that it’s organic based. They start with VAs that work on the marketing team doing keyword research on words they want to rank for and come up with a topic based on what people are searching for online. From there, they try to answer those questions in their blog content, and once it’s written, it’s optimized for keywords to make sure that Google will like it. Additional VAs will then make it look Google friendly (formatted correctly, proper tags, and nice images).

* From there, Barbara tells us about how they spread that content onto social media, with other virtual assistants taking the content and splicing it up into various chunks, and replicating those chunks into quotes, images, and other shareable content that you can produce in different formats on different platforms. It’s about taking one piece of content and making sure it’s leveraged and repurposed, and getting the most out of it.