Your CMO is central to business growth, but how do you hire the right one?

Business is competitive, so how can you give your firm a competitive advantage that is difficult to beat? You need the best people for the job. Finding the right person for the job combines informed hiring processes, rigorous candidate assessment and clear strategic business objectives. 

It all begins at the top, but sometimes even leaders need support, which is why a CEO whisperer could be the key.