Most virtual summits generate attention. Very few generate real revenue.

In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch.

We talk real numbers. Real pricing decisions. Real strategy.

If you've ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn't.

You'll learn:

• The pricing change that reduced revenue — and what she's doing differently next time

• What she did to increase her average cart value without raising the main ticket price

• The timeline and preparation required to launch a profitable virtual summit

We also touch on how Gemma is building AI assistants to streamline her backend systems and how she structured her digital offers to support a year living in Paris with her family.

This is a tactical conversation about monetizing a virtual summit the smart way.

Topics Covered

• Virtual summit pricing strategy

• Early bird pricing vs live event pricing

• Increasing average cart value in digital events

• Sponsorship revenue for online events

• Building email list growth through summits

• Using ads to scale digital product revenue

• Leveraging evergreen funnels alongside live launches

• AI assistants for business automation

• Structuring a lifestyle-first digital business

Listen to The Course Creator Show Visit: https://gemmabonhamcarter.com Follow on Instagram: @gemma.bonhamcarter