Do you want to stand out amongst the mass of photographers in your marketplace and book more clients? It's time to focus on a niche! Listen to photographer Gary Pope's advice in this episode to learn how to build your business with a hyper-niche!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Show Notes:
Gary's introduction and explanation of his business's brand position (2:31)
What did Gary's business look like before he re-branded to his current brand? (10:28)
How does Gary define "hyper-niching"? (14:35)
How can photographers avoid the common feeling of FOMO when hyper-niching? (22:05)
5 steps to take to hyper-nice your business (29:32)

1. Make an avatar of your ideal client

2. Verify the market viability

3. Identify the pain points of your ideal client

4. Present solutions to the client's pain points

5. Be clear in your messaging


Links:

https://lovelongandprosperphotography.com

https://instagram.com/lovelongandprosperphotography

#604: How to Hyper-Niche for Success - Gary Pope

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all. See acast.com/privacy for privacy and opt-out information.

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Join Bokeh Podcast host Nathan Holritz for the last episode of the show, as he shares the most important lessons from the podcast over the last 7 years! 


Many thanks to all of our listeners for being part of the Bokeh Podcast community, and to all the guests for giving their time and wisdom over so many episodes! 

#641: A Few Thoughts in Closing - Nathan Holritz

Interested in using your photography skills in the beautiful outdoors? Join photographer Roo Smith - who has photographed for brands like Patagonia, North Face, and Outside Magazine - to learn how to break into the adventure photography genre, and build a successful business! 


Show Notes:


Introduction of Roo (0:49)


The important principles that enables Roo to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur (2:04)


The 2 elements of the adventure photography genre that make it Roo's favorite (14:19)


3 common misconceptions about adventure photography, or building an adventure photo business (27:25)


The 5 most important principles that will enable a photographer to build a successful adventure photography brand (36:57)


Links


The Bokeh Podcast is produced by Photographer's Edit - https://www.photographersedit.com


Roo's website - https://www.roosmith.com


Roo's Instagram - https://www.instagram.com/roosmith6

#640: How to Build an Adventure Photo Business - Roo Smith

Most of us know we should be using video content to promote our photography business, but how do you go about creating a compelling video that will grab the attention of potential clients and draw them in? Join us for a conversation with videographer Alexandros Tzorouchof to learn how! 


Show Notes


Introduction of Alex (1:01)


Important principles that enable Alex to manage his time effectively in order to maximize freedom and flexibility as an entrepreneur (3:01)


Alex's favorite gear for filming reels? (10:23)


4 key ideas to keep in mind if you're going to film your promotional reels with your phone (instead of dslr or mirrorless cameras) (16:45)


7 important principles that enable a photographer to create a compelling reel for the purpose of promoting their photography business (37:18) 


Links


The Bokeh Podcast is produced by Photographer's Edit - https://www.photographersedit.com 


Alex's website - https://www.chromaodyssey.com


Alex's Instagram - https://www.instagram.com/chroma_odyssey_films 

#639: How to Create Reels to Promote Your Business - Alexandros Tzorouchof

Any established photographer knows what it's like to get bogged down during the busy season, barely keeping up with the work that needs to be done. Free time? Time to travel? Time to hang out with friends and family? Is that even a thing during those busy months?! 


Photographer McKenzie Bigliazzi is here to share with us how she runs her business AND has time to do more than just work. Make sure to listen in to find out how you can get your life back as a photography business owner - and not just during busy season!


Show Notes


Introducing McKenzie (0:59) 


How long did it take McKenzie to realize that life wasn't all about running her business? That having freedom and flexibility as a business owner needed to be more of a priority? (6:50)


Does organization and structure to create freedom come naturally for McKenzie? (10:36)


What does an average day or week look like for McKenzie? (16:45)


How did McKenzie develop a business model that would enable more freedom and flexibility as a photography business owner? (21:40)


How McKenzie chose Dubsado as her CRM (33:14)


Three ways that McKenzie uses Dubsado to streamline her business workflows for the sake of more freedom in her daily life (34:38)


The importance of simplicity in choosing tools to server our customers (44:10)


Three ways that McKenzie uses Cloudspot to streamline her business workflows for the sake of more freedom in her daily life (46:38)


How does McKenzie make herself accessible to clients - without getting overwhelmed with the communication process? (50:27)


What has enabled McKenzie to give up her editing to Photographer's Edit so that her work week isn't taken up with editing? (53:09)


Links


The Bokeh Podcast is produced by https://www.photographersedit.com 


McKenzie's website - https://mckenziebigliazzi.com 


McKenzie's Instagram - https://www.instagram.com/mckenzie_bigliazzi 


Dubsado's website - https://www.dubsado.com 


Cloudspot's website - https://www.cloudspot.io 


Photographer's Edit's website - https://www.photographersedit.com 


McKenzie's Discount Codes - 


Dubsado: 20% off their first month or year using code: mckenziebigliazzi


Cloudspot: 20% Off https://cloudspot.io/?af2=_VbFWkDxBdPu


Photographer's Edit, 50% off your first order: oes.photographersedit.com/mckenziebigliazzi or code: mckenziebigliazzi at checkout

#638: How to Have a Life During Busy Season - McKenzie Bigliazzi

Putting ourselves out there as introverts in an effort to build a personal photography brand can feel a bit overwhelming! How can we step beyond that discomfort and build the business that we want? Join us for a conversation with photographer Caitlin Wilcox to learn how! 


Show Notes


Introduction of Caitlin (1:00)


What important principle enables Caitlin to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur (2:57)


Caitlin's definition of "introversion" (9:38)


What Caitlin feels is behind her introversion (10:59)


What Caitlin has felt was most challenging about marketing her business as an introvert (20:47)


Four specific ways that introverted photographers can step beyond the label and still put themselves out there on social media, on their website, during in-person meetings, or when photographing sessions or events for the sake of their brand (23:42)


Three specific ways that photographers can promote their business that feels more comfortable in light of being an introvert (37:09)


The education Caitlin offers to photographers (53:23)


Links

The Bokeh Podcast is produced by https://www.photographersedit.com

Caitlin’s website – https://www.caitlinwilcoxphotography.com

Caitlin’s Instagram – https://www.instagram.com/caitlinwilcoxphotography

FREEBIE – Five Personal Content Ideas for When Your Social Battery is Low - https://caitlinwilcoxphotography.com/personal-content-freebie

FREEBIE – Five Questions to Ask on Your Next Inquiry Call - http://caitlinwilcoxphotography.com/bookmore

#604: How to Hyper-Niche for Success - Gary Pope

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