How to Identify and Cultivate the Right Buyers When Selling a Business

hosted by: David Mariano, Director and head

of the firm’s Buy-Side advisory practice

How to Identify and Cultivate the Right Buyers When Selling a Business

How do you know you are identifying the right buyers for your business and how do you find them? Finding the right buyers is the only way to get the best value for your business.

For our last podcast of 2016, David talks with Mark Filippell, founding partner and Managing Director of Western Reserve Partners, about how to make sure you are talking to the right people when you are ready to sell your business.

Key questions in this episode:

* What does “the right buyer” really mean?

* What types of buyers are there?

* What is the importance of synergy?

* Are some synergies easier than others?

* Do strategic buyers always pay more?

* Is there an advantage to financial buyers?

* What is a quasi-strategic buyer?

Key points in this episode:

* Why the buyer with the highest bid is not always the right buyer.

* How knowing your buyer can benefit you with the sale of your business.

* The importance of confidentiality (at 11:04).

* What some of the types of synergies are.

* How to deal with strategic buyers and financial buyers (at 22:57).

Resources mentioned in this podcast

* Click here for access to training and templates

* Mergers and Acquisitions Playbook, lessons from the middle-market trenches, by Mark A. Filippell

 

Listen to Fully Invested below: