If you’re running a win-loss analysis program, few things are worse than conducting a dozen interviews, then realizing you have to comb through 200 pages of call transcripts to pick out the trends and turn them into valuable, actionable insights that can improve your strategy and drive more revenue. It can be a daunting and overwhelming task.

But if your insights just sit in a google doc—or worse, in your head—then all your work will be for nothing.

So, today we’re going to give you some tips on how to take all of that long-form, qualitative feedback, and turn it into something valuable so you can create action plan that will drive change and increase revenue.