Do You Want To Grow Your Brand? Are You Confused?
 Branding can be messy and as someone who has been marketing online since 1995, I can completely understand the frustration.
 On BPM, we are doing to talk about identifying your brand pillars - what they are and why you need them.

121. How to Identify Your Brand Pillars to Create Better Results

Get ready to step into the unfiltered world of entrepreneurship with the award-winning entrepreneur Susan Sly on the "Raw and Real Entrepreneurship" podcast. Recognized and featured by major media outlets such as Forbes, MIT Sloan Management Review, CNBC, Fox, and CNN, Susan brings an exceptional blend of real-world experience and hard-earned knowledge to the podcasting stage. As the co-founder of a leading AI company, Susan harnesses her unique insider perspective to delve deep into the hearts and minds of the world's most successful entrepreneurs. She presents a candid and detailed account of their journeys, featuring enlightening discussions with illustrious founders like Glenn Stearns, Jesse Itzler, and Brandon Steiner. "Raw and Real Entrepreneurship" captures the grit, passion, and relentless spirit of the entrepreneurial world in all its unforgiving yet rewarding glory. From the humble beginnings to the defining moments that change a business's path, Susan and her guests explore the intricate facets of entrepreneurship that are seldom discussed in mainstream narratives. Whether you are a seasoned business owner, a budding entrepreneur, or simply intrigued by the entrepreneurial landscape, this podcast is a treasure trove of hard-hitting truths and invaluable lessons. With Susan's industry insider perspective and her guests' unabashed honesty, listeners will gain a unique understanding of what it truly takes to succeed in the world of entrepreneurship. Join Susan Sly every week for a new episode of "Raw and Real Entrepreneurship." Immerse yourself in the authentic, inspiring, and empowering stories of those who have dared to turn their entrepreneurial dreams into reality. Embark on your journey to success today with "Raw and Real Entrepreneurship".

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Join Susan Sly in this dynamic episode of Raw and Real Entrepreneurship, featuring renowned public speaking expert and bestselling author Terri Sjodin. With over two decades of experience electrifying audiences and consulting for top corporations, CEOs, and Members of the U.S. Congress, Terri brings her sassy, fresh, and insightful expertise directly to you.

In this episode, explore the powerful strategies from Terri's latest book, "Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes." Learn how these tactics can help entrepreneurs avoid common pitfalls, crafting polished and persuasive pitches that resonate deeply with any audience.

Discover how Terri redefines persuasive pitching with Monroe's Motivated Sequence, providing listeners with a transformative step-by-step framework to revolutionize their presentation skills. 

Learn how to empower yourself and enhance your presentation delivery with Terri's practical and actionable advice. Her exercises, like video scrimmages, are designed to refine your approach and boost your confidence. 

This episode is a masterclass in speaking, selling, and succeeding. Whether you're preparing for your next big pitch or looking to revitalize your business strategies, Susan and Terri provide the insights and inspiration you need to succeed.
About Terri Sjodin
Terri L. Sjodin is the founder of Sjodin Communications. For over 25 years she has served as a speaker and consultant.  Sjodin was inducted into the National Speakers Association CPAE Speakers Halls of Fame..  Terri is a New York Times bestselling author, an award-winning speaker, a popular LinkedIn Learning Instructor, and a frequent guest on radio and television talk shows, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.

Connect With Terri 
Website https://www.sjodincommunications.com/
LinkedIn  @terrisjodin
Book https://www.sjodincommunications.com/presentationready/

About Susan Sly
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.

Connect With Susan
X @Susanslylive
LinkedIn @susansly
Website https://susansly.com/

The One Skill Every Entrepreneur Needs - How to Crush Your Pitches with Best Selling Author, Strategist, and Entrepreneur, Terri Sjodin

Join Susan Sly and Jeffrey Hayzlett, Founder of C-Suite Network, on Raw and Real Entrepreneurship for a dynamic conversation on entrepreneurial success. Jeffrey was the CMO of Kodak before leaving to launch his global media empire. A serial entrepreneur, best-selling author, innovator, and well-known media personality, Jeffrey has literally written the book on how to create results.

In this episode, Jeffrey shares practical insights on the difference between achievers and those who fail to gain traction. Jeffrey shares his tips on getting into action, maintaining tenacity, and overcoming obstacles in entrepreneurship.

Susan and Jeffrey discuss Kodak's failure to adapt and how this trap can affect any entrepreneur.

The conversation touches on the timely topic of AI's impact and the pressing need for ethical guidelines, providing forward-looking perspectives on technology.

Susan adds personal stories of resilience and growth, advocating for authenticity and vulnerability in leadership.

Tune in for a captivating dialogue on entrepreneurship, innovation, AI, and personal growth.
 
About Jeffrey
Jeffrey Hayzlett is a renowned global business celebrity, best-selling author of four business books, including "The Hero Factor," and Chairman of C-Suite Network. He hosts primetime TV shows like "C-Suite with Jeffrey Hayzlett" and "Executive Perspectives" and his business podcast "All Business" on C-Suite Radio. Hayzlett is a top keynote speaker and expert cited in major publications like Forbes and SUCCESS, and he has appeared on networks like Bloomberg and MSNBC. He's known for his strategic leadership, marketing expertise, and mentorship in the C-Suite.

Connect with Jeffrey
Website  https://hayzlett.com/
LinkedIn  @hayzlett
X  @JeffreyHayzlett
Podcast  https://t.co/JDY9JRcOEx
C-Suite Network  https://c-suitenetwork.com/

About Susan Sly
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
 
Connect With Susan
X @Susanslylive
X @rawandrealentr1
LinkedIn @susansly
Website https://susansly.com/
﻿

From the C-Suite to Building a Global Media Empire with Jeffrey Hayzlett, Founder of the C-Suite Network

Get ready to immerse yourself in the dynamic world of entrepreneurship, real estate, and economic insights. Join Susan as she sits down for a captivating conversation with serial entrepreneur and trailblazing product designer Andrew Borovsky, Co-Founder of Visible.
  
 Andrew's journey from the corridors of Adobe and Apple to his current role as a seasoned entrepreneur is nothing short of inspiring. In this episode, he takes us through his extensive career, sharing valuable insights gained from navigating the tumultuous waters of the 2008 financial crisis and his experiences at renowned companies such as Cadre, and Square.
  
 Discover how these experiences have shaped Andrew's entrepreneurial path, influenced his innovative thinking, and developed his problem-solving mindset. But that's not all – Andrew's groundbreaking venture, Visible, is revolutionizing the real estate and rental landscape.
  
 Through innovative solutions like Rent App, Visible is addressing critical issues such as rent payment collections, credit enhancement for renters, and simplifying real estate transactions. Andrew shares his wisdom as he discusses the power of storytelling in pitching ideas and draws inspiration from industry icons like Steve Jobs and Jack Dorsey.
  
 Join us for a thought-provoking journey filled with entrepreneurial insights, real estate innovations, and strategies for overcoming obstacles.
  About Andrew Borovosky:
 Andrew Borovsky is a veteran product designer and serial entrepreneur with a track record of building impactful products. Andrew held executive leadership roles at Cash App, Cadre, and Square and co-founded 80/20 (acquired by Square). Before that, he was a principal designer at Apple and Adobe. Visible was founded by veteran executives formerly at Cash App, Square, Apple, Adobe, and Dropbox. We are leveraging decades of experience in fintech to build a financial network specifically for real estate. Our first product, Rent App – is the best way to pay or collect rent. Direct bank-to-bank transfers, no fees or limits, and the ability to build credit.
  
 Connect with Andrew:
 Visible Website https://visible.xyz/
 X https://twitter.com/vsbl_xyz
 Linkedin @andrewborovsky
  
 About Susan Sly
 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
  
 Connect With Susan
 X @Susanslylive
 X @rawandrealentr1
 LinkedIn @susansly
 Website https://susansly.com/

349. Disrupting the Real Estate and Rental Industry with Andrew Borovsky, Co-Founder of Visible

In this episode of "Raw and Real Entrepreneurship," Susan Sly has a dynamic conversation with Aimee Schuster, the founder of Bandwidth Strategy and a Josephine Collective angel network member. They discuss the challenges that women face in entrepreneurship and the importance of mentorship and support. 
  
 Aimee shares her journey from starting an eco-friendly business to becoming a fractional C-suite executive, emphasizing the value of risk tolerance and adaptability. 
  
 The discussion also covers the evolving landscape of work, the future of marketing in the age of AI, and the significance of building relationships for professional growth. 
  
 The episode is a blend of personal stories, professional insights, and a call to action for greater involvement of women in startups and angel investing.
  
 About Aimee Schuster
 Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years helping B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor/improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.
  
 Connect with Aimee
 LinkedIn @aimeehschuster
 Website https://www.bandwidthstrategy.com/
  
 About Susan Sly
 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
  
 Connect With Susan
 X @Susanslylive
 X @rawandrealentr1
 LinkedIn @susansly
 Website https://susansly.com/

348. Innovating Entrepreneurship: Aimee Schuster on AI, Marketing, and Empowering Diverse Founders

In this episode of the "Raw and Real Entrepreneurship" podcast, Susan Sly interviews Zackary Klima, the founder of WaitTime. Klima discusses his entrepreneurial journey, from the streets of Detroit to WaitTimes' Intel partnerships. 
  
 Zack shares insights from his early days, where he mastered communication and overcame fears in Detroit's business landscape. The conversation explores Detroit's challenges and Zack's passion for its revitalization, which shaped WaitTimes' mission to enhance customer experiences through technology. 
  
  Key moments underscore Zack’s perseverance, such as pitching to Dan Gilbert and joining a business accelerator with Intel. The episode showcases WaitTimes' collaboration with Intel, highlighting strategic partnerships and the role of technology in business expansion. 
  
 Join Susan and Zack for valuable lessons on tech frameworks, partnership optimization, and personal well-being, essential for aspiring entrepreneurs navigating the road to success.
  About Zack Klima:
 Zachary Klima is the founder, CEO, and creator of WaitTime, a company that provides artificial intelligence solutions for crowd management and customer experience optimization. He has over nine years of experience in leading the global implementation strategy of WaitTime, overseeing partnerships with major sports, entertainment, and hospitality organizations.
  
 Klima conceived WaitTime in 2013 and was selected out of more than 500 applicants for participation in the rigorous Bizdom startup accelerator founded by Quicken Loan's renowned executive Dan Gilbert. Prior to WaitTime, he was in the field of architecture, design, and sales engineering, where he developed skills in marketing communications, new business development, and graphic design. He holds a Master of Architecture from the University of Detroit Mercy and has published a book and a patent on his innovative ideas. He is passionate about the gentrification of Detroit and the potential of AI to transform the world.
  
 Connect with Zack:
 Website https://www.thewaittimes.com/
 LinkedIn @zackklima
 LinkedIn @company/waittime
  
 About Susan Sly:
 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
  
 Connect With Susan:
 Twitter @Susanslylive
 LinkedIn @susansly
 Website https://susansly.com/

121. How to Identify Your Brand Pillars to Create Better Results

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