In episode #46, we reveal how to set basic business blogging goals to make your content marketing more effective and manageable.

TIME-STAMPED SHOW NOTES:

[00:59] Introduction

[02:29] Why are You Blogging?

[04:34] Who is the Target Market/Audience for Your Blog?

[06:10] What Topic or Theme Will You Focus Your Content On?

[07:36] What Goals Do You Hope to Accomplish With Your Blog?

[09:31] Develop a Purpose Statement for Your Blog

[10:43] An Example of a Purpose Statement

[12:11] A Few Tips on Setting Business Blogging Goals

[13:49] Bloopers

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