Whether you’re just starting a new business or looking to scale, identifying the right customer segments is one of the most crucial steps for long-term success. Your customer segments are the specific groups of people who are most likely to benefit from your product or service. But how do you find these groups, and what can you do to make sure you're speaking directly to their needs?

In this post, we’ll dive into how you can pinpoint your ideal customer segments and leverage this knowledge for business growth.