We try to define success in so many different ways.

For some, it is how much money they make, and then, for others, it is how many followers they attain.

But regardless of whether it's those feats or new titles or influence gained, being successful boils down to vulnerability in the pursuit of your goals.

However, it can be challenging as we get caught up with our work and personal lives. We get distracted very quickly and forget about the root of our purpose or "why?"

Our own team has walked that path ourselves and, in turn, has led countless business executives back to timeless truths in drawing out the best in who they are wired to be.

If any of this resonates with you, with these last 10 minutes of Season 4, Joe and Zac use a common business resource, the SWOT analysis, to equip you with important success factors for reaching your goals. 

So head on over to the episode, and afterward, you can go to PurposePro.Org to sign up for a private workshop to kick off your success story!