In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an ideal customer profile to help focus your strategic marketing activities.

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.

To learn more about identifying your target market and ideal customer profile, visit our Masterclass webpage for additional content and resources at https://fiveechelon.com/masterclass

For more information about Eric Dickmann, The Five Echelon Group, and this Masterclass Series, visit https://fiveechelon.com or https://linkedin.com/in/edickmann

For more information about Tim Fitzpatrick and Rialto Marketing, visit https://rialtomarketing.com or https://www.linkedin.com/in/timpfitzpatrick/

Episode Bonus: For free assets to help you get started, visit https://www.rialtomarketing.com/virtual-cmo

Episode #53

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