If you have a podcast, you need to make sure that it also aligns with your business’ sales strategy. But how and why should we do this? In this episode, Roshni Baronia, a sales consultant and coach for women entrepreneurs, joins us to talk about just that. As a certified Strategic Sales Expert and Founder of RB Consulting, she provides bespoke sales and strategic planning advisory to women-led businesses. She is also India’s first woman to host a podcast on sales called Ace the Sales. Roshni is going to talk us through the role of a podcast in your customer life cycle, having the right mindset and approach to integrate your sales and marketing strategies, and so much more.

 

In this episode you’ll learn:

Roshni’s background on building audiences, increasing leads and sales.

The importance of articulating your content and sales strategies.

Basic steps for new business owners to integrate sales and content strategies.

The role of the podcast in a sales funnel or process.

How to sell something on the podcast without being too salesy.

Types of services or products that podcasts are most effective with.

Tips on what to do when your podcast isn’t converting.

3 Common mistakes when promoting services through podcasting.

3 Key elements for turning podcast listeners into buyers.

 

Links:

Roshni Baronia Website

Roshni Baronia Instagram

Roshni Baronia LinkedIn

Ace the Sales Podcast

Free gift from Roshni

 

Related episodes:

How to Become the Go-to-expert in Your Niche Through Podcast Guesting with Christina Lenkowski

Build an Audience First – Offer Your Products and Services Second

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.