Tips to improve online sales by Brian Greenburg

To improve online sales keep your sales process short.

Learn to separate yourself from the competition. Reviews and testimonials help!

To improve your conversion rate link to your Yelp profile, your Google Business profile, your Better Business Bureau profile, and to your reviews or testimonial page on your website.

The biggest ranking factor in Brian's opinion are real links to your website.

What to do if you receive a negative review...

Build links using PR

How to use Google Survey's to improve traffic to your website

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TIPS TO IMPROVE ONLINE SALES

To improve online sales keep your sales process short, use reviews wisely

and do all you can to get real links to your website.

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Doug:  Well welcome back listeners to another episode of Real Marketing Real Fast. Now today I've got joining me in the studio Brian Greenberg. He is the author of The Salesman Who Doesn't Sell: A Marketing Guide To Selling While You Sleep. Now, who doesn't want to wake up in the morning with more money in the bank? Brian Greenberg has founded a business in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers, being named one of the most creative people in financial services and has been called the salesman who doesn't sell.

With so much success, Brian has decided to each others writing the Salesman Who Doesn't Sell: A Marketing Guide to Selling While You Sleep. Brian now teaches others through his book, his content and his website and today he'll be teaching you through this podcast. As a multi-faceted entrepreneur, Brian believes in building integrity into everything that he does, operating a business for the long term with a strong reputation and commitment to exceptional customer service, so welcome to the Real Marketing podcast.

Brian G:   Doug, thanks for having me.

Doug:   Well I mean there's so many provocative terms on what you do and let's just start off right at the beginning and say my rule of thumb for engaging somebody or hiring somebody is, don't hire anyone who hasn't done what you want to do or isn't willing to pay the price you're willing to pay, so for those of you listening, if you're interested in generating $50 million in revenue, or even 40 or maybe even 10, I think Brian's got lots to share with us.

Brian G:  I'm looking forward to sharing Doug.

Doug:   So let's talk about your two superpowers, we talked a little bit about them and you said one was organic SEO, and the second one was five-star reviews for your companies, so where do you want to start?

Brian G:   Exactly, look, over the years, I've been bringing people to my websites, that's the first thing to do. After you get them to your website, you need to convert them, so it's very important to build trust and for that. I like to build reviews, build a nice website, the whole thing. And yeah, what I want to teach people how to do is to get people to the website and sell them with as short a sales process as is possible, and it's definitely possible to do.

Doug:   Well I think it's interesting because I have friends and family, I know people that are in the insurance business and their argument in terms of marketing as well, there's really nothing unique and so they've got all these reasons of why they can't build something and become a marketing machine and you've obviously disproven all those purely by example of what you've accomplished.