If you are looking to improve sales performance, then you are in for a treat.

This is an interview with Steve Benson, CEO and founder of Badger Maps, the world's leading route planner for field salespeople. He was the top performing salesperson at Google enterprise, and has worked with other big tech companies like IBM. He helps companies all over the world to improve sales performance.

With a robust skill set encompassing Leadership, Product Marketing, and Consulting, Steven brings invaluable expertise to the industry, enriching it with his profound insights and contributions.

In this discussion, Steve discusses the importance of understanding a firm's value proposition, coaching sales teams, and cooperating with partners.

Don’t miss this episode and discover the challenges of economic downturns, the importance of customer retention, and how to improve sales performance.

Episode Highlights

“Training is not something you did. Training is something you do. “ - John Rankins

“If you get too comfortable, there's always going to be somebody out there who's hungrier and is definitely going to take advantage of the hustle and find a way to increase their value proposition over yours. “ - John Rankins

“Having a great product and creating value is the best form of marketing and or advertising” - Steve Benson

“In tough times, a lot of people want to hide, but that's the most important time to get in front of your customers and see how you can be helpful to them because that's how relationships keep going.” -Steve Benson

Connect with Steve Benson

Website: https://www.badgermapping.com/

X: https://twitter.com/SteveBenson

LinkedIn: https://www.linkedin.com/in/stevenbenson/

Podcast: https://www.badgermapping.com/podcast/

YouTube: https://www.youtube.com/@BadgerMapping

Connect with John Rankins

Website:https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram: https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial