Think of your clients as cars with a limited tank of gas.. once its empty they leave

reduce the amount of effort to keep browsing.

images over copy

scanable sections over walls of texts

minimal amount of scrolling

minimal amount of processing any type of info

do not give customers any types of dilemmas

Spike dopimine levels, is like refueling the tank

customers are like water, they follow the path of least resistance.. is that path your preferred path?