Jon Cheney is the Founder and CEO of Seek, a customer experience company with a flagship product that does web-based augmented reality product visualization. It is a tool that allows customers to view their products in the natural environment around them through their smartphones. 

In his early years, Jon ran his own DJ business, a kayaking school, and put in his time as a door-to-door salesman. He also served in several management positions over the past 12 years before starting Seek in 2016.

In this episode…

Advancements in technology have brought about many changes in how brands manage and operate their online stores as well as how consumers shop online. Augmented reality allows consumers to see the products they intend to buy in their homes through their phones before they actually buy them. This means they can view and test out the product’s features to find out if it truly meets their expectations and needs.

Jon Cheney, Founder of Seek, says that retail stores that have embraced this technology have reported increased conversion rates and reduced their return rates. In addition, smaller retail stores are better placed for competition with the giant retailers who are yet to adapt augmented reality. It’s a game-changer in retail and the sooner people get on board, the better it will be for everyone.

Join Eric Stopper in this episode of the Buy Box Experts as he talks to Jon about the benefits of augmented reality in both online and retail stores, and what the future of retail will look like in the future as more businesses adapt to this technology. They also talk about how Seek makes 3D models, their plans to integrate with Amazon in 2020, and what it can do for education and the environment in the future. Stay tuned.