Internet marketing has become the world’s biggest medium for business growth. Mark Joyner, the Godfather of Internet Marketing, recounts how he was able to take advantage of the magic that the internet started to offer in the early days and become friends with some of history’s direct marketing greats. Diving into his military background, he educated himself and formulated a playbook for how to do things, eventually becoming an internet marketing guru. In this episode, Mark shares some tips on how you can improve your internet marketing strategies as well as how you can effectively hire people across different cultures. He also dives into the concept of Simpleology as a productivity platform, the Complexity Gap notion, and applying the principles of The Art of War from a marketing lens.