People are more protective than every of their email accounts, so it can be hard asking them to join your mailing list.  And if you do ask, they may need the right incentives to actually sign up. 

The key is to give these subscribers what they want so they feel confident in signing up for your list. Permission-based marketing is more effective than spam mail, so it’s important to focus on the people who want to hear from you.

Today’s episode is an extension of yesterday’s, so be sure to check out episode 011 for more information on how to get started with landing pages.

Main takeaways

• An opt-in incentive is something you give to subscribers, and it should be valuable to them.
• Use your landing page to give people a taste of what they can expect from your opt-in incentive, should they decide to sign up.
• We suggest using a double opt-in method. This may decrease your subscriber count, but it will also decrease the spam you get from bots. And, overall, it will improve the quality of your list. 
• Opt-in incentives will vary across different industries.
  • For authors, the incentive might be the first chapter of an upcoming book. 
  • A podcaster might include a how-to guide they discussed in a previous episode.
  • Musicians could include a behind the scenes process for creating an album.
  • An athlete could give unique insights into their leagues.
  • Chefs might feature some of their favorite recipes.
  • Filmmakers or photographers could include an exclusive photo pack or b-roll.

Creators of the day 

• Barron Cuadro
• Krista Stryker

Resources of the day

• Cast Iron Skillet Cooking
  • Conditioner
• Hive

Thought of the day

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