Leveraged & Loving It Podcast

How to Increase Funnel Conversions: More Sales with Less Hustle with Shell Higgs


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In this episode, I'm joined by Shell Higgs, funnel strategist to talk all things FUNNELS.

Funnels are such a key part of most businesses, but many of us feel totally intimidated and at a loss as to how to make a good one (or even one that kinda works). This episode we are busting myths and sharing secret tips on how you can make your funnel work for you.

Shell is a funnel strategist and coach who helps service providers use stories to get paid. She nerds out over email marketing & increasing conversions, except she'd rather stab herself in the eye than do it the boring way. Shell has banned everything ick & sleaze from funnels, and instead works with women to create subscriber experiences, where you draw people into your list and show them a good time - all the way through to buying your services, live events and digital goodies.

In this episode, we discuss:

  • What is a funnel?
  • Using your unique voice in your funnel "Flying your freak flag"
  • Do videos on landing pages work?
  • How to track your visitors and find out what they really love (or hate)
  • Making sure your messaging and methods are congruent
  • What conversions you should be aiming for
  • Plugging leaks in your funnel
  • Common funnel mistakes and how to avoid them
  • See omnystudio.com/listener for privacy information.

    ...more
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    Leveraged & Loving It PodcastBy Renée Hasseldine