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In this video Conversion Rate Optimisation experts from SalesGenomics analyse a Jewellery Shopify store and tear down the key conversion mistakes its owner made that are most likely killing their sales. 

They walk you through how to increase your Shopify conversion rate so you can get more customers and sales without spending any more money on ads! 

In this video we talk about: 

- What product categories to showcase on your home page 

- Key mistakes jewellery stores make that are killing their conversion rates 

- How to increase perception of value of your jewellery store

- How to optimise images on your site to make visitors buy more 

- How to create shoppable instagram feeds to boost conversions 

- How to build credibility and increase trust of your Shopify store

- How to optimise product pages for higher conversion rate 

- What details to put on product pages to give visitors all information they need before buying 

- How to use wishlists to unlock the most natural user journey & an unusual boiling-hot retargeting segment 

- How to use payment plans to minimise fear of purchase and increase conversions

Apps mentioned: 

- Reviews app specialised in showing and requesting image reviews: https://apps.shopify.com/loox

- A good app for Shoppable Instagram feed: https://apps.shopify.com/instagram-shop-by-snapppt

- A great Wislist app: https://apps.shopify.com/swym-relay