January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit can increase organic traffic and improve domain authority. 

A content audit is a great exercise to complete in January when you're preparing and organizing your marketing plan for the year. A content audit gets you organized and can help you align and update your messaging. I spoke with two TREW Crew members, Jennifer Dawkins, Vice President of Account Services, and Kara Moon, Senior Inbound Marketing Specialist, on the podcast who shared how they execute successful content auditing projects for our clients. First, we talk about the reasons why you should complete a content audit, including updating outdated or irrelevant content, and ensuring all content on your site reflects your current products and services. 

We spoke about how a content audit can uncover the common issue of having too much or not enough content for each stage of the buyer's journey. Maybe you have too much content for the lead nurturing stage, but not enough lead generation content. You may also find that a high-traffic piece of content is not relevant or bring in the wrong type of user.

In this episode, you will learn:

• What data you need for a content audit
• How to analyze that data
• What qualitative analysis you need to complete
• How to determine what content to keep, combine, or kill
• how often you should be auditing your content
• The benefits of a content audit

Resources

• Connect with Jennifer on LinkedIn
• Connect with Kara on LinkedIn
• Connect with Wendy on LinkedIn
• Related Episode: Lasso Your Content Chaos
• Related Guide: An Engineer's Guide to B2B Content Marketing
• Register for the Industrial Marketing Summit

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.