Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How to Increase Prices Gracefully.

• Learn how to increase prices gracefully without losing customers.    

• Understand the importance of clear communication and transparency when raising prices.    

• Explore the impact of price increases on different buyer modalities.    

• Discover strategies for mitigating customer resistance to price hikes.    

• Gain insights into successful price increase strategies used by companies like HubSpot and Canva.    

• Learn how to implement a "reverse flash sale" to incentivize customers to buy before prices go up.