TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan's article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST

Ryan Glendy 

featuring Ivey Emmert