Phil Skingsley is the MD at Sales Performance Improvement Strategies.

He was in the top 3% of salespeople for Xerox in the UK, transformed performance at American Express in New Zealand, and helped a major New Zealand bank achieve sales of between 200% and 300% of target.

Today, he shares how to increase sales through excellent customer service.

You'll Learn:

• The 2 key ways to ensure your sales consultants create good customer outcomes (03:31).

• The SPEND framework that Phil recommends consultants use to uncover customer needs (04:51).

• An example of how a high-performing sales consultant delivered outstanding customer care (06:09).

• The power of uncovering the impact problems are having on customers, and how it turned a small speaker manufacturer into a global powerhouse (09:47).

• How great selling is really just great customer service (13:09).

• How opportunities to lift sales and achieve good customer outcomes may be sitting right in front of you (15:56).

• What customers are really buying when they purchase from you. It’s probably not what you think (18:11).

• An easy exercise you can do with your team, to lift their sales and belief in your products (19:15).

• How a major retail chain increased extended warranty sales by just over 20%, nationwide (22:07).

• The 2 magic words that need to be used in sales conversations (23:38).

• The most important step to lifting sales, which comes straight out of the playbook of the All Blacks, the best rugby team in the world (24:08).

   

Full show notes: https://bravatrak.com/phil-skingsley-podcast 

Connect with Phil on LinkedIn: https://www.linkedin.com/in/philip-skingsley-9b1aaa22/

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