Ever wonder how universities climb the ever-shifting mountain of Google rankings?

Well, I recently sat down with a man who's built his agency into a sherpa for higher-ed institutions struggling to reach the peak. 🏔

Meet Abu Noaman, CEO of Elliance, Inc., who shared his story of using digital marketing to unlock enrollment growth for colleges and universities.

Abu's journey is one of personal triumph and a deep belief in the transformative power of education. 💪

He saw education as a ladder out of hardship, and now, he helps others on the climb with a focus on SEO and student recruitment.

During the episode, Abu paints a picture of SEO's evolution from the wild west days of Yahoo to the user-centric landscapes of today.

He calls out the unique challenges facing smaller schools and community colleges, where visibility can be as scarce as funding. 💸

Yet, through SEO, he's seen every single one of his clients break the Google glass ceiling and land on that coveted page one.

But SEO isn't just about pleasing Google's algorithm.

Abu champions the power of human thought leaders – those brilliant faculty and researchers with minds overflowing with original insights.

He urges university marketers to tap this rich vein through interviews and collaborations, reminding us that AI-generated content, no matter how fancy, can't compete with the spark of a human-powered story.

Listen to the complete episode to learn about Abu's insights on how to improve your SEO game in 2024, and join his session at Hannon Hill's Cascade CMS User Conference on February 21, where he'll present SEO in depth.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏

Until next time. ✌