Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. 

Today's Topics

• Your average order value (AOV) and other metrics 
• Increasing AOV with free shipping 
• Considering a loyalty and other spend level rewards
• Showcasing add on accessories or related products
• Product bundling and other incentives