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How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.
In this conversation, we break down what Mark's learned as a category designer, including:
- How to wrap your category in a familiar context to help buyers understand it.
- Mark's 3 step framework for developing category language.
- Why category design needs to be led by a CEO who can keep the team focused on the category strategy.
To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.
View all episodes
By Pablo Gonzalez, John Rougeux, Mike DamphousseMark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.
In this conversation, we break down what Mark's learned as a category designer, including:
- How to wrap your category in a familiar context to help buyers understand it.
- Mark's 3 step framework for developing category language.
- Why category design needs to be led by a CEO who can keep the team focused on the category strategy.
To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.