Strategic leaders build influence by helping others succeed, not by pushing their own agenda. When you advocate for your priorities, people may say yes just to get you out of the room. That is not real influence. In this episode of This is Strategic Marketing, I show you how to create alignment without forcing your perspective. Real influence is built through service: understanding what other teams are trying to accomplish, sharing insight without asking for anything in return, and framing your work in terms of how it helps others achieve their goals. Learn how to build the kind of influence that doesn't require persuasion because it's earned through a track record of making other people's work better.