In episode 199, Neha Awasthi discusses the need to avoid a perfectionist mindset. She also reveals incredible insight into how combining storytelling, soul and strategy can result in compelling social media marketing and lead generation.

How To Inject Soul Into Your Lead Generation Strategy

If you have a powerful story but don’t know how to share it. Or if you have tried telling your story but it didn’t resonate, then this podcast is for you.  
Be The Drop investigates how we can drive collective consciousness through the stories we share. In this podcast, Amelia Veale interviews people who motivate and inspire collective thinking and action. Through the stories, experiences and advice they share, we uncover strategies for positive communication.
Be The Drop uncovers the human element and traits of people who inspire and motivate us to be or do more - whether that be within business or through social causes.

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Self-Improvement

In episode 297, I’m joined by Premier Peter Malinauskas, live at the 2022 CEO Sleepout. A 6th time Sleepout participant, Peter explains his motivation to participate and the extra layer of responsibility he feels, this year participating as the South Australian Premier. We also discuss the critical need to bring together government, nonprofits and the business sector in order to drive meaningful change in areas such as community housing and homelessness. This is an issue for everyone and through collaborative and combined effort we can seek to make a difference in the lives of people who need it.  ---- The CEO Sleepout is an event that helps raise much needed funds for Vinnies and the broad range of work they do. To find out how you can help support this incredible organisation, go to vinnies.org.au ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

Premier Peter Malinauskas: Social Consciousness In Action

In episode 296, I’m excited to be joined by Robert Tighe, who is a Storytelling Consultant that shares my passion for the power of storytelling. Robert’s personal mission is to help people tell their Origin Stories, these are the stories that define who you are and what you stand for. He shares tips to help you identify your Origin Story and explains why this is such an important element to help you communicate more effectively and with impact.  ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

Storytelling To Help You Communicate With Confidence

In episode 295, I reflect on the very core and foundation of this podcast - what are the elements required to inspire and motivate others to join you in a course of action? The podcast title, Be The Drop is based on the saying a waterfall begins with one drop and through the nearly 300 episodes, I have interviewed a huge range of people to investigate this concept. The Be The Drop Manifesto, is a five step summary of the common elements that were repeatedly mentioned. Regardless of industry or business type, there was a frequent reference to some iteration of the steps I outline in this episode. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

5 Steps To Motivate + Inspire Action

In episode 294, I’m very excited to welcome back Chris Warman as we continue to track his journey as a stay at home parent. Throughout our documentary series, Transcending The Gender Narrative we talked about gender barriers for parents and the stereotypes that negatively affect both men and women. Implementing a collaborative team approach with his wife Wendy, Chris is the primary carer for their daughter and together they are living and embody the normalisation of parenting roles, beyond gender. In this update, Chris shares his experiences of this.  ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

Parenting Choices - Moving Beyond Gender

In episode 293, recorded live at SouthStart, Ajay Prakash, CEO & Founder of EntryLevel takes us through his journey from startup to an affordable, global cohort-based education platform with over 40,000 students within 6 months of inception. Ajay explains how his experience in other startup companies across deep tech, international trade, education and hospitality underpinned his startup success. Ajay details the social media strategy and techniques they used, to promote the course and most importantly, to convert sales.  ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

How To Inject Soul Into Your Lead Generation Strategy

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