The only danger is not to evolve. This provocative, inspiring, funny, creative episode shares how anyone can disrupt their industry and evolve their business creatively so they can build massive brands and make game changing impact at the same time. Miki shares hard-won wisdom and best practices from her experiences in building $200+ million brands in seemingly immovable categories. She shares her strategies that motivated people to transform from skeptics to fans. In this talk, Miki also offers strategic insights on how she designs her brands to stand out in the noisy advertising and digital world, and where creative innovation has been stagnant for decades. She will also share how to navigate and manage PR using atypical creativity and design in an ever-changing, click-focused media world.