00:24 Introduction about the guest speaker (Daniel Burrus)

00:46 Daniels new book and what it is about?

02:06 Daniel talks about his article, as well as insights about innovation

04:12 What does being proactive means? The idea of being preactive - hard trends and soft trends.

07:38 The science of "cycles"

09:00 Three categories of hard trends (Demographics, Regulations, Technology)

15:40 The idea of "Opposites work better"

18:17 What are some hard trends in ecommerce?