Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, a B2B content marketing agency.

He is also the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).

Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. He has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications.

In this episode, Mark shares how we can inspire brand evangelism in people to drive growth. Insights he shares include:

• Why create brand evangelists instead of investing in influencer marketing
• The psychology of brand evangelism
• What is brand evangelism and how can you inspire it
• Who can be a brand evangelist
• Types of brand evangelists
• Are brand evangelists the least expensive form of new business
• How do businesses create brand evangelists/superfans
• and much much more ...