“Buy this!” “Donate now!” “Register here!”. These are the calls to action that most of us see on a daily basis. Because this type of messaging has become so prevalent, many of us have become completely desensitized to it. This desensitization has made it that much more difficult for people and organizations to capture our attention and inspire us to action. This past weekend, however, one organization had a breakthrough.

Wikipedia earned a place in my heart after I stumbled across their latest donation request. The message was masterfully written and incredibly persuasive. In this episode, I break down the persuasion methods used in each sentence and explain how you can use the same methods to win others over. Enjoy!