If you were to ask any member of your team what your brand stood for, or who your perfect customer is or even what makes your business truly different to your competitors, would they know the answer? And more importantly, if you were to go and ask several of your team these same questions, would you get a consistent answer?

Ensuring that your team both knows and understands and is also really passionate about your business is one really cost-effective way to help create a solid and successful brand.

If you are investing into marketing to external stakeholders and customers, it makes complete sense to market to your internal team.

In this episode I chat to Chris Wallace, a marketing consultant who specialises in helping businesses communicate their brand story to their most important customer; their teams! 

You can find Chris Wallace here:

Twitter: @ChrisWallaceIVG 

LinkedIn: https://www.linkedin.com/company/innerview-group/ 

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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