In this week’s episode, Eric talks to Maja Neable, Senior Vice President, Chief Marketing Officer Banking & Chief Data & Analytics Officer at BMO Financial Group about let’s say… one of the more innovative marketing campaigns we’ve seen recently! In spring 2022 BMO decided to tap in to the gaming community by creating a discord to help educate and advice this community on personal finance matters. 

There is a lot of insight into how you create an innovative environment for your team, and how to navigate meet your customers where they are - they might even be on the discord!

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at [email protected], we’d love to hear from you. 

Smart link: https://link.chtbl.com/scratch

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Additional links:

https://www.bmo.com/main/personal

Recent news

BMO twitch activation, BMO NXT LVL

BMO turns rainbows into bank deposits for at-risk LGBTQ+

BMO and Scotia are the ‘most attractive’ bank stocks

BMO first Canadian financial institution to launch ‘True Name’ by Mastercard

Spoken about on the show

https://knix.com/

https://www.youtube.com/c/SydneyCummings

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024