"As a small business owner like me I rely on leads. There is a good mentality called the two, ten, forty mentality and principle where every day you want to be talking to two prospects. Every week you want to talk to ten and every month you want to talk to forty. I use that guideline of if I need to meet that quota what am I going to do? These are people who want my services and they want to talk to me. I want to make sure I can integrate and literally connected with them within a second."