In this episode, I sat down with Heidi Weiland, a holistic business coach whose journey from self-taught web developer to thriving entrepreneur brings a whole new perspective to building a sustainable business. We dove into what burnout really looks like, especially for sensitive and introverted solopreneurs, and why traditional “hustle harder” advice often misses the mark for folks like us. Heidi shared practical ways to design a business model that honors your energy, human needs, and unique strengths—so you can actually enjoy your work and your life. My hope is that you walk away inspired to create more space in your schedule, prioritize real self-care, and remember that scaling doesn’t have to mean working more or burning out. This episode is all about finding success on your own terms.

Connect with Heidi Weiland

Website:https://servicewithsoul.co/

LinkedIn:https://www.linkedin.com/in/heidiweiland/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

**Introduction to Wisdom Journey & Heidi Weiland**

00:00 - 01:35

**Heidi’s Early Business Journey & First Signs of Burnout**

01:36 - 04:07

**Turning Point: The Shift Toward Regenerative Business**

04:08 - 05:21

**Why Traditional Strategies Fail Sensitive Entrepreneurs**

05:22 - 06:50

**Human-Centered Scaling for Solopreneurs**

06:51 - 08:33

**Breaking Down the Numbers: Scalable Offers Without Burnout**

08:34 - 11:15

**Building a Lean, Supportive Team & Selling a Business**

11:16 - 16:18

**Mistakes Sensitive Solopreneurs Make When Scaling**

16:19 - 20:26

**Hiring Wisely and Reclaiming Time**

20:27 - 22:01

**Rest as a Business Strategy**

22:02 - 23:19

**Supporting Burned Out Solopreneurs**

23:20 - 24:34

**Self Care as a Business Strategy**

24:35 - 26:33

**Integrating Intuition With Strategy (Human Design)**

26:34 - 28:37

**Practical Shift to Prevent Burnout Immediately**

28:38 - 30:14

**Auditing for Sustainable Scaling in 2025**

30:15 - 32:10

**Client Transformation Stories**

32:11 - 33:34

**The Hard Lessons of Business & Advice for Beginners**

33:35 - 36:18

**Where to Find Heidi Weiland & Closing**

36:19 - 37:43