In our “influencer economy,” some have come to see the term “influence” as representing selfies and social media likes. 

Career strategist Erin Urban, however, warns that this view of “influence” is wrong. 

“What's interesting about influence is we think of it backwards,” said Urban in an interview with Freedom Media Network founder Curt Mercadante. “We think, what can I get from other people? Really, when we think of influence, we need to think about, ‘what do they value?’”

Urban is a certified career strategist and executive coach who helps driven, experienced professionals remove career roadblocks and unlock their potential for more influence, impact, and income. She is an international speaker, published author, behavioral scientist, the host of the Career Coffee Chat Podcast and a member of the Forbes Coaches Council.

Learn more in today’s episode.